Outdoor Billboards or LED displays?

How does outdoor advertising – broadcasted through outdoor video screens or shown on advertising billboards - operate ?


1. Your advertising message in cities on outdoor video screens:

  • is seen only at a chosen (limited) time (only in the morning or in the evening, etc.);
  • broadcasted together with the others and is not exclusive (among advertisements of other companies);
  • when Your target audience passes by the screen, Your advertisement is not shown (Murphy’s law);
  • has a local effect;

2. Your advertising message on the highway on outdoor advertising billboards:

  • is seen any time of the day;
  • There is no competition – the whole billboard is intended for “broadcasting” of Your unique message only;
  • nationwide effect, the influence psychologically makes an impression that advertising message is not only of a local value but broader;